Refreshing and managing a global faith-based brand identity to ensure brand consistency, elevated brand messaging, and creatives that captivate as well as inspire.
OUR BRIEF
iBrandMedia was invited to assist The Lighthouse Church with a much-needed brand makeover during a pivotal time in the growth of the organization. As the brand was transitioning from a single location into a multi-location global ministry, there were areas for improvement including how the brand was conveyed internally vs. externally, a lack of consistent corporate identity collateral, no branding or communications guidelines, and event collateral that didn’t convey how dynamic and progressive the ministry truly was. Our brief consisted of a variety of solutions to directly improve the lack of consistent branding and to address elevating the look and appeal of their brand to a growing global audience.
OUR SOLUTION
Our approach to solving the client’s brand consistency issues involved first organizing their brand assets into internal vs. external categories, developing a comprehensive branding and communications guidelines document, capturing a set of corporate/lifestyle stock photos, and overhauling look of both internal and external communications documents and creatives.
The Project Included:
- Logo Design
- Corporate Identity Asset Management
- Branding & Communications Guidelines Document
- Brand Identity Collateral Design
- Social Media Content Design
- Event Marketing Collateral Design & Printing
- Reports, Publications, & Infographic Design
- Promotional Items Design & Printing
- Apparel Design & Printing
- Signage Design & Printing
- Miscellaneous Document Printing
- Photography
Apparel
Brand Guidelines
Business Cards
IN SERVICE MEDIA
Infographics
Event Marketing
Giving Campaign
Logos
Publications
Social Flyers
