What Is Search Engine Optimization

If you don’t have traffic on your website then it doesn’t matter how extensive your services are or how beautifully designed your website is. Search Engine Optimization marketing builds the digital path to drive the relevant traffic to your website and turn it into promising leads.

SEO is the blanket term for a range of activities to get organic traffic from search engines to your website. Though, it sounds simple, but SEO is a moving target, it takes experienced resources and the right tools to achieve the results. Ever-changing algorithms of search engines are difficult to comprehend and optimizing multiple aspects of website like keywords, web content, web architecture, link building, user experience is complicated. Hence we leverage the expertise of our seasoned professionals to give you REAL results with tested best practices.

SERVICES/HIGHLIGHTS

  • SEO Optimized Content Creation
  • Content Marketing
  • Ecommerce SEO
  • On-Page & Off Page Optimization
  • Keyword Research and Strategy
  • Local SEO

Why SEO?

Improved Credibility and Trust

Having ranked among the first few results of the search engine builds credibility and trust among your target audience, and the position is mostly related to the quality of product or service you are offering.

Increased Targeted Traffic

SEO allows you to attract audience using intent driven keyword research and attract most relevant traffic to your website which ultimately results into more qualified leads.

Quantifiable Results

With SEO, you can track backlinks, website traffic, keyword rankings, conversions, unique and repeating audience and many other KPI’s which show you if your efforts are in the right direction if there is further need to streamline.

Long Term Marketing Strategy

Unlike any other strategy, SEO is a long term strategy – once you achieve a position in top search results it continues to remain so for several years with little efforts and gives better ROI than any other marketing activity.

Start your Organic Marketing Journey Today. Schedule a call to get a free SEO Audit and Consultation.

Why Are Search Engine Optimization Important

  • The majority of search engine users (more than 70%) are more likely to click on one of the top suggestions in the search engine results pages. To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter or other social media channels.

iBrandMedia has extensive experience in Inbound Marketing; and SEO is at the core of its Inbound strategy. Our SEO starts with a well-defined and proven approach combined with the latest technology and tools to get your website on the first page of the search results.

In the last few years we have helped a number of organizations grow exponentially with qualified SEO leads. Want to know more?

Case Studies

Our goal is to deliver a consistently quality product to our customers, with attention to creativity and detail, utilizing the collective skills and industry knowledge of our staff and partners.

Prairie View A&M University

The Lighthouse Church

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