OUR BRIEF

We were given the opportunity to provide a rebrand and bring a fresh eye to a very established higher education brand using a clean and updated approach to communicating to students, parents, faculty, alumni, and the administration. Understanding the university culture was key but delineating between the various internal and external audiences was even more critical for our success. The brief included coming up with a fresh branding and communications guidelines document along with a comprehensive suite of corporate identity and branded collateral to meet the needs of the current marketing campaigns. A comprehensive website, digital and print design, apparel design, and promotional materials followed. Since 2013, we have been a dedicated outsourcing partner for graphic design and printing.

OUR SOLUTION

Over the years we’ve conceptualized and created numerous digital campaigns as well as publications and items of branded collateral for the PVAMU brand. Our core methodology is to always understand the audience and intent of the design starting with a creative brief and Q&A before starting any design work. Whether the project is to design an alumni magazine, a report for the University chancellors, university apparel, or social media announcements, the task is met with an approach that exudes the rich tradition of the university adhering to its core brand guidelines and associated communications standards.

The project included:

• Branding Guidelines Document
• Brand Identity Collateral Design
• Social Media Content Design
• Reports, Publications, & Infographic Design
• Promotional Items Design
• Apparel Design
• Mural Design
• Signage Design
• Printing
• Photography