What is Brand Identity?
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
The term Branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
4 Benefits Of a Strong Brand Identity
Brand Recognition
A brand is an association with your company. When you have a strong brand identity, then customers will be able to recognize you and associate your brand with your product and services.
Establish Trust to Gain Credibility
Consistency is the key to trust. Credibility takes brand recognition a step further. When customers and other businesses in your market see your brand consistently, then your brand becomes one of the faces for your market.
Confidence in Your Mission
Brand identity solidifies your mission. When you are confident in your brand, which again, is your business’s personality and identity, then you can stand firm in your mission. Be a business with a purpose, and let others know about your purpose, too!
Importance of Personality
Establishing your personality is one of the main benefits of creating a strong brand because your personality represents what you stand for and what experience your customers will have.
Earn Your Customers' Trust with Brand Identity
How iBrandMedia Can Help You Level up your Brand Identity
When you look, talk, and act like everyone else in your niche, you’re about as exciting as slice of white bread. But with strategic, stand-out branding, you get the leverage to attract your perfect clients and customers…without competing on price! Let us put our 25 years of combined creativity, knowhow, and expert brand strategy experience to work for you to create a brand that’ll get you noticed, admired and respected.
Having a unique brand identity can have a huge impact on the bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers. iBrandMedia excels at listening to your unique business case and understanding your “Why” allowing us to creatively conceptualize and deliver a compelling brand identity that performs in a competitive business landscape. Our talented roster of brand designers, logo/character design experts, graphic designers, and brand managers work with clients, daily, to execute on various branding and rebranding projects to wildly successful acclaim.
DELIVERABLES INCLUDE
- Branding Guidelines (Messaging, Color Scheme, Typography, Imagery)
- Logo Design
- Social Media Design
Case Studies
Our goal is to deliver a consistently quality product to our customers, with attention to creativity and detail, utilizing the collective skills and industry knowledge of our staff and partners.
Prairie View A&M University
The Lighthouse Church
